Sunday, March 3, 2013

Music Video: The Modern Electric "All We Have Is Now"

For whom would you become a zombie? The Modern Electric's latest music video begs the question.  At the stroke of midnight on March 2, the band released a cinematic short feature complementing its single "All We Have Is Now."


Catering to the national zombie addiction, the video relates the dark commitment of a man to his beloved–in spite of her soulless condition as a bloodsucking, flesh-eating corpse. Initially, he runs from the exquisite monster as she chases him through a wooded path and neighborhood landmarks. Flashbacks to their relationship prior to her conversion reveal his enchantment with the girl. To preserve her existence, damned as it may be, he succumbs when he finds her threatened by a band of hicks ready to clobber the walking dead.

The script is a bizarre take on a love song, but the imagery and the audio will stick with you. Watch the video and share your thoughts.

The Modern Electric is up for best local act in Cleveland Scene's annual "Best of Cleveland" survey. See who else is on the list and vote here

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